Why Should I Have My Own Website?

How a Website Can Boost Your Credibility and Grow Your Business

As a small or medium-sized business (SMB) owner, you might be wondering, “Do I really need a website? My ads work fine, and my customers come from word-of-mouth.” Enough potential customers hear about your business from friends, you’ve got a great truck with a cool logo and visible contact info on it. What else could you need, right?

But here’s the thing: in today’s world, the first thing customers do is Google you. And if they can’t find a website, chances are they’ll move on to a competitor who has one. People want quick and easy access to information–and more than that, they want credible information. A website has your contact info, sure, but it also lists your services, the special equipment only you use, the years of experience you’ve put in the business, and even proof of your work. 

Doesn’t that sound better than a quick glimpse of your truck speeding by while they’re waiting at a red light? Keep reading to discover the ways a website can help your business gain credibility, attract new customers, and grow. 

Having a Google Business Profile is a great start—it helps people find your business on Google Maps and see your basic details. But it’s just that: the basics. A website takes things further by giving potential customers all the information they need in one place.

Even a Simple Website Makes a Big Impact

Think you don’t have enough to say? Even a simple, well-designed website can make your business more accessible and professional. Let’s show you how.

Reach More Customers with SEO

A website optimized for search engines ensures customers can find you when they’re looking for services like yours. See what we mean.

A website isn’t just a box to check—it’s the tool that can take your business further than you thought possible. Curious how it all works? Let’s break it down and show you why having a website could be the smartest move you make this year.

Why a Google Business Profile Isn’t Enough

There’s More to You than Basic Information

A Google Business Profile is a great way to help customers find you online, but it has its limitations. If you’re like most small business owners, you’ve probably set one up because it’s easy and free, and stopped there. 

But, while a Google Business Profile is helpful, it’s not enough to fully showcase your business or meet all your customers’ needs. Think of it as a big shiny sign pointing to your business—it’s helpful, but it’s not the whole story. Find out why having just a Google Business Profile might be holding you back.

Limited Space for Your Story

A Google Business Profile is great for listing basic information—your address, hours, and reviews—but that’s about it. It doesn’t give you the room to explain what makes your business special. That might sound like just a line, but let’s be real: there are dozens, maybe hundreds of excavation or renovation companies like yours out there. Why should someone pick you over someone else? What makes your hard work that much more special? 

Customers want more than just bullet points; they want to see what makes you stand out. Whether it’s your years of experience, the quality of your work, or the way you go above and beyond, a website gives you the space to show it all at once and prove you’re the best choice.

Your Website, Your Control

With a Google Business Profile, you’re playing by Google’s rules. Any changes to the platform or issues with your account can leave your profile out of date—or worse, temporarily invisible. A website, on the other hand, puts you in full control. 

You can update or change your information, pictures, content, and more without having to rely on third-party platforms. This way, your customers always get the right information, and you don’t get calls about services you no longer offer. Think of your website as your digital headquarters—reliable, flexible, and always under your control.

• Services
• Gallery
• Special Offers
• Job Postings
• Hours
• Company Name
• And More
  

Do More than Just Start: Launch Yourself the Right Way

Your website, unlike your Google Business Profile, gives your customers the full picture. It’s also the best way for you to be in control of your online reputation. By providing your customers with a professional platform where they can inform themselves, they come to see you as a credible resource, which makes them gain and retain confidence in you.

Next, we’ll dive into just how easy it is to create a website that works for you.

Even a Simple Website Makes a Big Impact

You Don’t Have to Write Your Whole Life Story

"I don’t have much to say, so why bother with a website?” Sound familiar? A lot of SMB owners think they don’t need a website because their services are straight-forward, or worry they don’t have the time (or the material) to fill a whole site. But it doesn’t have to be complicated to make an impact. Even a simple site can help customers see why you’re worth their time and money. 

It’s Your Digital Welcome Mat

Customers all want one thing: a place that clearly shows who you are, what you do, and why you’re the right choice. Even the most simple websites can make a difference. A well-designed homepage with good-quality pictures that showcase your work and credible content that answers your customers’ questions with services they understand can put you ahead of the competition.

Why? Because you put an actual business behind the name and hours people find on Google. It’s like a business card, but better because it works for you 24/7 while you’re off the clock or on site. 

Highlight Your Best Work

Think of your website as your opportunity to showcase your strengths in a way that resonates with potential customers. You have great before-and-after photos from a recent project? A gallery page can bring them to life. You’ve received glowing reviews from happy clients? Highlight them on a testimonials page to build trust. 

But it’s not just about throwing together some pictures and text and hoping for the best. A great website is built with your customers in mind, making it easy for them to navigate, find the information they need, and take action. To work effectively, your site needs the right elements: clear and concise content, well-organized pages, mobile-friendly design, and fast loading times. It’s about creating a platform that looks professional and delivers results.

Reach More Customers with SEO

The Key to Being Found by the Right People

You’ve probably heard about SEO—it’s one of those terms that gets thrown around a lot. Maybe you know it has something to do with “showing up on Google” or “being found online,” but how does it actually work for your business, and what does having a website have to do with it?

At its core, SEO, or search engine optimization, is about helping people find you when they need what you offer. And here’s where your website comes in: it’s the foundation of good SEO. A well-optimized website makes it easier for customers to not only discover you, but have something to land on when they click on your name. Let’s explore how it all works.

What SEO Actually Is

SEO is the process of tweaking your website to make it more appealing to search engines like Google. When someone looks up “plumber near me” or “best electrician in Gatineau”, Google sorts through millions of websites to show the most relevant ones.

SEO ensures your website has the right signals—keywords, quality content, and proper setup—to appear in those results. It’s not about tricking the system; it’s about helping search engines understand that your business is exactly what people are looking for. 

What a Quality Website Does for SEO

Your website plays a central role in helping search engines understand your business and connect it to people looking for your services. At its simplest, a website gives Google the information it needs to match your business with relevant searches.

Things like the words you use to describe your services, your location, and even your contact details all contribute to how and where you show up online. Without a website, search engines have very little to work with. By simply having a site, you create a space for SEO to work—helping customers find you when they need you most. 

So, What’s the SEO Process Like?

• Keyword Search: Finding the exact words your customers search for to lead them to your services.
• On-Page Optimization: Optimizing your website’s content and layout to rank higher in search results.
• Link Building: Building high-quality links to boost your site’s credibility and visibility.
• Performance Monitoring: Tracking and adjusting to keep your SEO results improving over time.
  

Real Benefits for Real Business Owners Like You

Your Work Here Is Pretty Much Done; Our Pros Can Handle the Rest

So, you’ve got all this information, you see the benefits of having a website that works for you, and all. You might still have questions, though; questions like “what should your website say?”, “how do you choose SEO-friendly words that reflect your services?”, or “how do you go beyond just listing what you do?”.

You don’t have to find an answer to these questions, Ubiweb’s already got them. We specialize in creating websites and digital marketing strategies tailored to businesses like yours. Whether you’re new to digital marketing or just need some guidance, you can count on us.

Let’s make digital marketing work for you!