What’s Perplexity AI?

Publication date : December 23, 2024

Read Time : 6 min

Discover Perplexity AI, a New-Age Search Engine

We’ve all been there: you’ve got that one specific piece of information you’re looking for–maybe it’s the baking time for your homemade sourdough or the long-term advantages of digital marketing for your business–and you just can’t find what you’re looking for on your search engine straight away.

You have to sort through different results, and even when you find a page that has what you need, you have to scroll through a sea of text before you find the right answer. In the past two years, AI’s been a great way to mitigate this issue. So great that they’ve come up with different tools to fix it, including Perplexity AI.

Think of Perplexity AI as a tool that combines the familiarity of search with the ease of a casual Q&A session. It puts everything you need in one interactive place. Looking up how long to bake that sourdough bread but don’t care about the baker’s entire life story? Perplexity gives it to you straight: 50 to 60 minutes.

Here’s the spiel on Perplexity AI:

What’s Perplexity AI and What’s Its Purpose?

Perplexity AI is like a search engine with some real brains behind it. Instead of just tossing you a pile of links to sift through, it gives you direct, solid answers backed by up-to-date sources. No fluff, no filler—just straight-to-the-point info you can trust.

What Makes It Stand Out?

Perplexity AI stands out because it combines AI-powered answers with a conversational experience. It’s built to keep things clear and to the point, helping you find exactly what you’re after.

What Does it Mean for Someone Like You?

For someone curious about AI’s role in marketing or business, Perplexity AI could be your new go-to. It’s all about quick, clear answers that can help you make decisions, understand trends, and find practical insights without the search clutter.

Whether you’re learning something new or just looking for quick, clear info, learn how this tool can make exploration more engaging and approachable.

What’s Perplexity AI and What’s Its Purpose?

What Does Perplexity AI Set Out to Do?

Let’s be real—research can feel like pulling teeth sometimes. It’s hard to know what to ask or where to look first. You’re looking for solid, straightforward information, but what you usually get is too much information, split into way too many sources.

Perplexity AI offers a different experience: it’s like a search engine that actually listens and responds like a real conversation. Imagine asking a question and getting a straight answer—direct and helpful.

So, What is It Exactly?

Perplexity isn’t your average AI tool or search engine. Unlike other AI tools, it doesn’t require too much prompting on your end for great results. With it, you’re allowed to be curious about a subject, ask a simple question and get a lot of useful information in return.

Whether you’re looking for the latest on digital marketing trends or just need quick advice on a business problem, Perplexity cuts through the noise and delivers the answer.

Combining the Best of Both Worlds

Perplexity combines both the chat assistance of most AI tools, and the instant results you get from search engines. It’s designed to understand the context of your question and respond with targeted answers.

You’re not just thrown results—you get a helpful, direct response that’s tailored to your question. For someone running a business, that’s a game-changer. Imagine asking about “how to improve online reviews” and getting practical, straightforward advice in seconds.

So, What’s the Takeaway Here?

Perplexity AI can make searching simpler and more intuitive. If you don’t have time to spare, and are looking for quick, credible insight on demand, it could be just what you’re looking for. Now that we’ve covered what it is, let’s dig into its different features.

What Makes It Stand Out?

The Different Features

As an SMB owner, marketer, or AI user, you don’t have time to test every shiny new tool that promises to make your life easier. You need something that really works—something that won’t just give vague answers that’ll only make sense once you’ve asked until you’re blue in the face.

Well, Perplexity AI has a few standout features that might interest someone like you. Let’s get into it.

Real, Contextual Understanding of Your Questions

Perplexity AI doesn’t just respond to your questions; it understands the context in which you ask them. Let’s say you ask something general like, “Why do reviews matter for my business?” Perplexity knows that you’re likely asking about reputation management and customer engagement, so it tailors its answer accordingly.

Citing Sources for Added Trust and Accuracy

Every time Perplexity AI gives you an answer, it also provides the sources it pulled the information from, which is a game-changer for anyone who values accuracy and transparency. Here’s why that matters, especially for small business owners, digital marketers, and the average curious user:

Builds Trust:

Knowing where the information comes from gives you confidence in its accuracy. It’s like a seal of approval that helps you trust the answers you’re getting.

Saves You Time:

If you need to dig deeper, the sources are right there, saving you from manually looking up supporting information.

Boosts Credibility in Marketing Content:

If you’re sharing insights with clients, the citations give your content an added layer of reliability. This is gold for anyone focused on brand reputation.

Keeps You Informed:

For the everyday user, having citations means you’re not just taking an AI’s word for it—you can see and understand where the information is coming from.

Straight Answers, No BS

Perplexity AI is useful for people who need their questions answered without any clutter. It gets straight to the point while also giving you the option to, not only dig deeper, but know where to hit the shovel first. Next up, we’ll dive into why a tool like Perplexity AI matters in today’s digital marketing world.

What Does it Mean for Someone Like You?

Why You Should Care

At the end of the day, there’s one big thing we all wish we had: time. Every minute counts, and if you’re anything like the other business owners or marketers in your field, you don’t have the luxury of time. An AI tool like Perplexity AI matters because it does the heavy lifting to bring you clear, accurate information fast.

Saves You Time by Cutting Through the Noise

Time and accuracy are everything. Whether you’re a marketer helping clients stand out or an SMB owner trying to make sense of your online presence, you need tools that cut through the noise and deliver results.

Perplexity AI is a search engine built to help both the marketing pros and the businesses they support. If you’re dealing with the ins and outs of local SEO, reputation management, or keeping customers engaged, this tool could seriously change the game for you.

Direct, Actionable Insights

Digital marketing’s packed with questions, like “How should I handle a negative review?” Whether you’re a marketer or a business owner, getting quick, useful answers can make a big difference. That means more time spent on actual strategy and less time wasted doing research—a win-win for both you and your marketing team.

A Tool for Simplifying Complex Marketing Topics

Digital marketing’s got a lot of layers—things like local SEO, brand reputation, online reviews, and keeping customers engaged. For SMB owners, all this stuff can feel like a tangled web. And for marketers? Well, they’ve got the job of breaking it down in a way that actually makes sense to you.

That’s where Perplexity AI comes in to make things easier. It delivers straight-up answers to those complex questions, cutting out the jargon so it’s easy to get what’s going on and put it to work. Marketers can pull quick insights on best practices, while SMB owners get simple, no-nonsense answers that make marketing advice a whole lot easier to follow.

Everybody’s Best Ally

Perplexity AI stands out as a tool built to meet the demands of digital marketing—a solution for those who need reliable, actionable insights on the spot. For digital marketers, it could mean efficiency and credibility, and for SMB owners, it could be a resource to understand and act on marketing strategies.

You like what you’re hearing? All that’s left is to find the right people to leverage that for you.

Leave It to the Pros to Make It Worth Your While

AI, like any other tool, needs expert handling to produce results. At Ubiweb, our teams are always on the lookout for the latest tools and solutions and the best way to master them. At the end of the day, we want to be best positioned and equipped to help our clients succeed. We’re the digital partners who are going to take you where you need to go.