Make Digital Marketing Work for You:
8 Small Business Marketing Ideas

Make Digital Marketing Work for You: 8 Small Business Marketing Ideas

Last year, there were more than 2 billion online shoppers buying products across the globe. These worldwide shoppers are the number one markets for both small and large companies to leverage.

Do you have a small business? If so, you might be wondering how you too, should use marketing to reach these worldwide customers.

Here are eight small business marketing ideas to help reach these markets. Just follow these tips and then watch your sales rise to the next best level.

Last year, there were more than 2 billion online shoppers

What Is Digital Marketing?

The primary method for small businesses to market to customers is by using digital marketing. Digital marketing uses online platforms to promote products or services.

Some of the best marketing tools used in digital marketing include email, search engines, and social media. Digital marketing promotes both non-profit organizations as well as for-profit companies.

Digital marketing strategies for small business includes targeting online devices (i.e., mobile phones, personal computers) to entice customers.

You'll also see digital marketing at work using social media sites (i.e., Facebook, Snapchat, Instagram) to reach out to potential customers.

Companies use digital marketing to promote their top services and products. This is why this strategy starts with a professional company website design.

In today’s markets, over 60 percent of small companies have a custom-built website to generate their online marketing strategy.

Best Small Business Marketing Ideas You Can Start Today

There’s no secret to discovering the best tips to use for marketing for small businesses. Start with these building blocks described below to put your digital marketing campaign in motion. You can drive more customers over your way today!

1. User-Generated Content (UGC)

User-Generated Content (UGC) covers videos, images, and text posted by users from other social media sources. UGC is a popular tool for companies because it helps companies promote causes that are important to their customers.

2. Visual or Voice Searches

Companies can enhance their website to promote optimal visual searches. Visual searches use AI and machine learning to classify an object’s color size or shape in the like way our human brains do.

A consumer can use a voice-activated search tool to help them with their online searches. Voice searching is an easy way for customers to get directions, send texts, or search for items online.

3. Live streams

Live streams will allow a customer to watch videos in real-time. These customers only need an internet-enabled device to see real-time messaging or watch these videos.

Live streaming creates “in-moment” connections and higher levels of trust. These connections leave a customer feeling like they are confident in what your company is going to deliver.

4. Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. SEO will increase the quantity and of traffic that finds your website naturally without help from paid ads.

This tool also increases a website’s visibility. That means it’s easier for shoppers to find you if they’re looking for services or products you offer.

Higher visibility in a search engine results page (SERP) means that it’s likely that these viewers will see you and stop at your website.

5. Choose Your Website’s Content

Content means all information you post on your site to deliver any sales messaging. Infographics, pictures, videos, or blog posts that an audience reads to find out more about your company are all examples of content. Content will help your company attract and convert a viewer into a buyer.

Google crawls your content to get an idea of your company’s goals and mission. The first time Google finds your site, they’ll keep returning when relevant queries come along.

6. Create Customer Personas

Creating customer personas means categorizing your ideal customer, based on their goals or desires. Marketing companies routinely analyze data classifications like customer buying histories or demographics.

Collect this data to help categorize your different shopper behaviors and plan for new products to satisfy these needs in the future.

7. Decide Which Online Advertising Platforms are Best for Your Company

Online advertising covers those online channels that companies use to deliver promotional messages to their buyers. Online advertising includes social media marketing, paid per click (PPC) marketing, and email marketing.

Here’s a deeper dive into each of these platforms:

Social Media Marketing

Companies leverage traffic on a social media site to entice an online socializer to open their business ads.

Social media powerhouses like Twitter have an ad platform that allows a company to advertise on their social media site. Instagram and Snapchat also have a significant online presence in advertising as well.

Pay Per Click (PPC)

Pay-per-click (or PPC) marketing allows advertisers to pay fees whenever their company ad gets clicked.

PPC helps advertisers compete for ad space within the links of a search engine. This helps the advertiser when customers query with a keyword that relates to their company’s products or services.

Email Marketing

Email marketing lets companies send email messages or newsletters to their customers (or “subscribers.”)

Subscribers must give their permission to receive these types of communication from the company. Email marketing will increase sales, inform customers, and build community surrounding your business.

8. Consider the Results/Final Outcomes

Analyze your statistical marketing outcome reports and you’ll soon see which campaigns work and which ones don’t meet your expectations. These outcome reports are called “dashboard metrics.”

Dashboard metrics also include how many likes, image shares, or comments get passed along to other social media sites.

What’s Your Next Step?

If you’re a small company, it’s time to put these small business marketing ideas to work for you.

Identify which social media platforms you want to help promote your goods and services. Outline five or ten questions you regularly receive about your product line. Generate a newsletter that answers these questions.

You can also find other small business marketing trend information on our website. We’re your online marketing partner! Let us help you take your enterprise to its next best level.