10 Benefits of Hiring a Content Writing Service for Your Business

Content marketing generates three times higher brand engagement than advertising. If you're not creating web content, you're missing chances to generate leads.

You don't have to develop regular blog posts on your own, though. After all, you're busy enough trying to run a business. Instead, consider hiring a content writing service this year.

An experienced content writing team can help your business grow.

On the fence? Here are 10 benefits of choosing a writing service to consider first.

Reviewing these benefits will help you make a more informed choice about hiring a content writing team. Read on to learn more!

1. Reach Your Target Audience

Generic content is now considered a turn-off. In fact, over 50% of shoppers will switch brands that don't personalize communications.

About 74% of consumers get frustrated when content doesn't match their interests.

Personalization, on the other hand, can boost your marketing ROI by eight times. It could lift sales by 10% or more, too. About 90% of marketers claim personalization leads to a measurable lift in results.

Personalization allows you to create content that appeals to your ideal customers. You can attract web visitors who already need your product or service. You'll have an easier time generating high-quality leads as a result.

Your writing team can create different types of content to appeal to multiple buyer personas, too. Then, you can appeal to each group's distinct wants, needs, and interests.

Meanwhile, consumers will begin to realize you have the answers they're searching for. You could become their go-to resource as a result.

2. Boost Brand Recognition

Hiring a content writing service can help you generate more brand awareness.

It takes multiple impressions before people realize your brand exists. You can use search engine optimization (SEO) to rank on search engine result pages (SERPs). When a consumer searches for your offerings, your content can appear.

Each impression will help brand awareness grow into brand recognition. Then, consumers will have an easier time remembering your brand.

3. Demonstrate Your Value

Creating web content can also help you demonstrate your experience and expertise. Consumers will have an easier time recognizing your distinct value. Your value proposition will set you apart from competitors.

Your content writing team can help you in multiple areas of your overall digital marketing strategy. For example, you can reformat your regular blog posts to create social media content.

You can inform readers about your latest posts through an email marketing newsletter, too. You can even use a lead magnet (such as an eBook), to attract more subscribers. Then, you can use your newsletter to bring them back to your website in the future.

A content writing service will help you continue communicating your value over time.

You'll remain top-of-mind with consumers as a result. If they need your product or service in the future, they might recall your branded materials. Then, they can contact you directly for help.

4. Increase Website Traffic

Ask your content writing team if they can gather keyword research based on your audience's search queries. Keyword research will help them create content that appeals to your audience. It can benefit your search engine marketing strategy, too.

You can start ranking higher on SERPs for a range of keywords. When consumers search those keywords, your content will appear. They can click on your blog posts to visit your website.

Generating more website traffic can boost your search engine rankings further. Then, you'll start reaching even more consumers online.

5. Get Ahead of Competitors

Creating regular blog posts will also help you rank ahead of competitors on SERPs. Higher rankings can boost your credibility.

Meanwhile, you'll start generating brand awareness and website traffic before your competitors get the chance.

6. Generate Brand Trust

Your content writing team can communicate your experience and expertise within your content. Then, consumers will start recognizing you as a credible resource. Demonstrating your credibility can help boost brand trust.

Generating brand trust could encourage more consumers to give your business a try. Then, you can start turning one-time customers into loyal, repeat customers.

Generating repeat business can help boost your ROI, allowing your business to grow.

7. Save Time and Money

You're busy enough helping clients and running a business. Unfortunately, neglecting your content marketing strategy could cost you to lose leads. Instead, consider hiring a content writing service.

You'll have peace of mind knowing an experienced team is creating regular blog posts for your website. You can save valuable time and money while making money with their services.

8. Leverage Experience and Expertise

Creating high-quality, engaging content can take time and experience. Instead of learning the ropes yourself, hire an experienced team. You can leverage their experience and expertise to make smarter marketing decisions.

They'll also keep up-to-date with content marketing trends that can help you get ahead of competitors.

9. Educate, Entertain, and Engage

Regular blog posts can help you educate and inform your target audience. They can learn more about your product or service, which might help them make buying decisions.

Meanwhile, you can also use different types of content to entertain consumers. Boosting engagement can help you remain top-of-mind. Consumers will recall your interesting, engaging content in the future.

10. Boost Your ROI

Over 70% of companies say content marketing increases leads. In fact, 92% say content is a valuable business asset. Content marketing is three times more efficient for lead generation than outbound marketing, too.

Creating content costs 62% less than traditional marketing as well. Conversion rates are even six times higher.

A strong content marketing strategy can help you boost leads and sales. As your ROI improves, you can find new ways to grow your business.

Without fresh content, however, you might miss out on new opportunities.